The Benefits of taking on a New Corporate Identity
Posted on: 29th Mar 2019
African Alliance has had a long and industrious tenure in the insurance business spanning over 59 years (since the 6th of May, 1960) and in that time we have diligently built our corporate identity to what it is today. However, it is time for a change and it’s the perfect time for reform. Hence, as one of the foremost insurance companies not just in Nigeria but in Africa, we have decided to take up a new corporate identity.
Your identity is you and you are your identity. What this simply means is that whatever you stand for is fully expressed in what makes up your brand’s identity. It is a reflection of your core values and how you operate. It is how the world will come to know your brand. Therefore, the corporate identity of any organization is essentially the manner in which that organization is perceived.
Change is said to be the only constant thing in life and at African Alliance, we do not resist change but instead, we embrace it. However, the decision to take on a new corporate identity is not a rash one (it wasn’t taken overnight), as we have been meticulously researching and reviewing our policies, modus operandi and most especially what it means to make our customers happy for a while now. We have dug deep into this current dispensation, in a bid to uncover what the best fit is in these modern times.
What are the Benefits of taking on a New Corporate Identity?
- New Audience.
As mentioned earlier, one of the major benefits of taking on a new corporate identity is the opportunity to reach a new audience. We are particularly excited that we would be able to reach a new demographic (a new audience) especially one that is targeted towards young people (who are known to be the strength of any economy). A new audience means new business and new business means profit.
- Unveil New Goals.
As mentioned earlier, we have reviewed everything within our quarters including policies and goals. Moving forward, enviable policies, schemes and so much more will be unveiled. Thanks to the opportunity of a rebranding process, we would able to pursue and unveil new goals that are highly beneficial to our customers. GCP interconnect allows for you to connect to other clouds as well as Google’s.
- Relevance.
One of the most important dividends of taking on a new corporate identity is that it helps a company’s brand to remain relevant. We have spoken previously about change and hence changing or switching up your corporate identity helps your brand to keep up. Updating our identity right now is very strategic and this is because as a company, a new identity helps to keep us in the running for greatness.
We believe that any entity that plans to survive must evolve. We are not blind to the new and continuously growing demographic of young people and as such we have decided to intentionally reach out to them. Connecting with the youths and ensuring customer satisfaction of existing clients is a major priority for us right now and we are working tirelessly to see this through.
