African Alliance Announces New Corporate Brand Identity

Posted on: 8th Mar 2019

• New Brand Identity Focuses on Delivering Excellent Customer Service Experience

March 8, Lagos, Nigeria: African Alliance Insurance Plc, Nigeria’s foremost insurance company, has announced a new corporate brand identity and refreshed logo. The new identity reflects its focus on delivering excellent customer service, as well as an emphasis on maintaining a strong digital presence. The launch event took place on March 8, 2019, at the George Hotel, Lagos.

The new corporate identity will mark the company’s first major rebrand since its launch in 1960. Since inception, the company has remained a top-tier brand of choice and one of the three leading life insurance companies in Nigeria, offering retail and corporate services to its large customer base. Its new identity features a new logo and new website, following the recent relocation of its headquarters to its current Ikoyi residence.

Speaking at the launch, Managing Director, African Alliance Insurance Plc, Mrs. Funmi Omo, expressed optimism about the company’s focus stating that customers will have begun to experience dramatic upgrades across all service touchpoints.

“The African Alliance Insurance has been serving customers in the life insurance space for sixty years. This shows the depth of trust our customers have in us, and this new and refreshed corporate identity signifies our pledge to continue providing a secure future for every Nigerian in line with our purpose statement,” she said.

Tagged “the diamond” the new logo takes on a diamond shape and reinforces the company’s mantra of life as a special gift to be treasured. The colours remain two shades of blue reinforcing the professionalism of its people. Beneath the logo is inscribed the tag line “With you for life” reiterating the company’s commitment to providing a secure financial future at every point in life.

The event was well attended by

Mr. Tony Okocha, Alhaji Amiun Ahmad Nahuche, Ambasaddor Toye Abiola- Okanlawon, Mr. Tope Oredugba, Imam Abudrrahman Ahmad, Sheikh Muslihedeen Abiodun Kalejaye, Barrister (Dr) Abudul-Hakeem, Abudlateef, Yetunde Ilori  and others.